American Government Essay Example | Topics and Well Written Essays - 1000 words - 3

American Government - Essay Example The Supreme Court is the tribunal in the country for all case and controversies that may arise regarding the constitution and the laws of the state. The court promises the American people of equal justice under the law. The court performs the role of an interpreter and as the guardian of the constitution. The state’s position to get involved in matters of central decision-making, this position has been revoked by Jurists who argue that the court should not play umpire between federal and state governments, Congress does not threaten any state power; however, it helps in protecting the state. The Senate serves as an environment for the states to protect and express their interests. The American people are tired of a system, which seems ever constant with conflicts between the republicans and democrats. People say that the system is broken, and Washington does not represent the interest of the common American. These sentiments have left many citizens exasperated. They desire a system that does not force them to select between two fixed options, which do not represent their individual beliefs as citizens. The multiparty system is favored because it allows the participation of minor parties. The Electoral College has been in existence for 200 years. There are individuals who are critics, and they are opposed the Electoral College system. The critics have tried to propose reforms that will eliminate the college system. There are also other supporters who are less vocal when compared to the critics, but they offer powerful arguments in its favor.

Not ablicable Essay Example | Topics and Well Written Essays - 3000 words

Not ablicable - Essay Example What is good to note in this article is that Sarkozy and his government are taking steps to shake up the status quo and make some reforms with regards to the issue, particularly in matters of workplace and social inclusion. He did this by appointing officials from different races and ethnic backgrounds after his election in 2007. He created a new government post called â€Å"diversity and equality commissioner† and appointed Yazid Sabeg, foreign-born and known all throughout the country for his extensive work in â€Å"promoting diversity and workplace rights† (SHRM.org, 2009). The government had no other recourse but to make these drastic changes because of the riots that happened in one of the suburbs of Paris, particularly in the low-income, immigrant areas. The country, as Sabeg announced, is on the brink of a social civil war, and if nothing changes, then it could only get worse. It remains to be seen how the people will react to the efforts instituted by Sarkozy. In another article from the same website in January 1, 2006, Jeremy Josephs wrote about how the 35-hour work week is dividing the workforce. On one hand, economists and legislators supported the policy because they contended that it will result in greater productivity and will create more jobs. On the other hand, workers are starting to realize that â€Å"the atmosphere at work also changed. People became clock-watchers" (Josephs, 2006). Because they were working less in a week, the supplemental income coming from overtime work vanished, which left workers with families lost and desperate. The debate is still open as to whether the 35-hour week is the best way to go. How is the French workforce coping with the recession? In a recent article on June 5, 2009, two researchers from the Human Capital Institute (HCI) wrote about a growing trend in staffing management that is geared towards saving labor costs and at the same time increasing workers’ productivity. HCI, in

American Government Essay Example | Topics and Well Written Essays - 1000 words - 3

American Government - Essay Example The Supreme Court is the tribunal in the country for all case and controversies that may arise regarding the constitution and the laws of the state. The court promises the American people of equal justice under the law. The court performs the role of an interpreter and as the guardian of the constitution. The state’s position to get involved in matters of central decision-making, this position has been revoked by Jurists who argue that the court should not play umpire between federal and state governments, Congress does not threaten any state power; however, it helps in protecting the state. The Senate serves as an environment for the states to protect and express their interests. The American people are tired of a system, which seems ever constant with conflicts between the republicans and democrats. People say that the system is broken, and Washington does not represent the interest of the common American. These sentiments have left many citizens exasperated. They desire a system that does not force them to select between two fixed options, which do not represent their individual beliefs as citizens. The multiparty system is favored because it allows the participation of minor parties. The Electoral College has been in existence for 200 years. There are individuals who are critics, and they are opposed the Electoral College system. The critics have tried to propose reforms that will eliminate the college system. There are also other supporters who are less vocal when compared to the critics, but they offer powerful arguments in its favor.

Ideal education Essay Example for Free

Ideal education Essay Education for children is something that can change their life. There should be a desire to better the educational system and to always be ready to improve it. There are many ideas as to what constitutes an ideal education. A number of factors come together to make an ideal education. Students, parents and teachers are the three key elements in a model education. A good relationship among these three parts is essential to a good education. Students are the main members of this ideal system. They must have faith in their education. If they identify their goals they will become more active and motivated. The role of the teachers and parents is to help students finding their goals by showing the abilities and talents they have. The role of students is that in one side inform their parents about their studying, feelings and teachers and one the other side consult teachers about the lessons, exams, method of teaching or any other problem. Students should be appreciative of their teachers efforts and show thankfulness to their parents. They should do their best. They must be prepared for class. They cannot expect good grades in courses without studying several hours for each hour of class timetable. If they do not understand the material should ask the teacher questions. They should attend all classes or meetings of their courses. If they would be absent should not expect the teacher to teach the lesson again. Parents are an important element in the perfect education. Parents who are not involved in their childrens education only inhibit the efforts made by children and teachers in creating a good education. They are not informed about the students progress and dont have any idea of the students weakness. To achieve the level of educational system, parents have to take an active part in it. Parents with active role assist the children with their nightly homework and studies. They may award students in order to encourage them. It is good if they have correspondence with teachers or attend the school occasionally but it is much better to discuss their childrens feeling about education. They can help them to make good decisions, to achieve high levels of education and support them to meet their goals. Devoted teachers are extremely important in a perfect education. The teacher is just about the most important of the three elements to create an ideal education. Teachers have the very important responsibility of shaping the lives of young, impressionable students. A positive or negative influence from a teacher can have a great effect on the life of a student. A good teacher can be defined as someone who always pushes students to do their best while at the same time trying to make learning interesting with creativity. Teachers also have the responsibility of forming good relationships with both students and parents. A good relationship between teacher and student come from mutual respect, trust, and honesty. The teacher should associate with the student to become aware of any special need that students may have and help them in any possible way. Beside that he can correspond or design some meeting with parents in order to inform them about the students problem, ensure them about their childrens education and answer their questions to avoid any misconception. It is very difficult to find out what is really an ideal education. Several factors are involved in this system. Students must have faith in their education and they should try hard to meet their goals. Parents have to be concerned with the education of their children in order to advise and support them. Teachers must be completely devoted to their students education. They should use interesting methods and try to have positive influence on the students. A perfect relation between these three groups is required. Every body should find his role and try to do his best to create this perfect system. Having an ideal educational system is the basic principle for improvement of every society.

Social Media For The Promotion Of Burberry Products

Social Media For The Promotion Of Burberry Products This report consists of a complete analysis of the marketing strategies that Burberry should use for the next 5 years to maintain its current market position. The main focus of this report is on making use of the Social media for the promotion of Burberry products. Case Solution Contents Executive Summary The key issues in this case are the deteriorating position of the brand which started of very successfully in 1856 as a retail store. Burberry then gave its licensing to other distributors and gone through acquisition later on it went global but it ruined its brand position and consistency Its distribution, branding media selection and pricing was not maintained. Again in 1990s the brand faced severe positioning issued when it moved to Asia and company hired a new CEO and new management took over the company to rejuvenate companys product line, pricing, and its standing. They made brand innovative, changed the target market and made the licensing very strong. They made the companies enjoy the boom but further decisions of line extension were still a matter of concern for the company. The actions they should take are the proper market survey and Research for the new product; they should carry out proper likeness test for the new brand. It should prudently define its distribution strat egy along with the media strategy. They should go for proper planning before launch of new perfume and other brands this brand can be proved to be very successful if they would make it according to the taste of the target customers. Introduction: The company was established in 1856 as fabric retailer it gone through extensive brand extension in two decades through licensing and globalization, it made numerous distributions channels and operated in numerous countries. Company was purchased by GUS (Shipping Corporation) in 1955, it went through global extension in 1970s and before that it went for IPO (Initial public offering) of the shares. In 1990s company got lesser control on the licensing and distribution channels and they went into extensive brand line extension decisions which had a negative impact on the companys performance , quality focused was lost and company decided to change its positioning and licensing strategy along with the management. CEO got changed and Rose Marie Bravo took charge of the company and she changed the team and hired those who were fashion oriented and who knew the latest trends, she successfully made the company as one of the premium leading brand again , She proved to be the best CEO in year 2005. And the company went into numerous strategic decisions in her era and this era was considered as the best era for the company. Now the new strategic decision by the company to go through is line extension, brand extension and market extension. Next portion of the report deals with the Marketing Mix , analysis of environmental factors and decisions of companys strategic moves to make it market leader by proper positioning strategy. Marketing Mix: This portion of the report deals with the product, pricing placement and distribution strategy of the product. Product: Product line was very narrow in the beginning they started off with a fabric retail store then they produced a fabric that was breathable fabric they moved into the fabric for uniform of army in world war and this was the basic positive strategic move of the company. They went for diversification the later years they had numerous brands and products. They followed traditions with innovations and tried to follow same patterns. Pricing: It was a premium brand and their cost and prices were high but later on with their loose licensing policy and extension there was in consistency in their prices which made companies image bad. It was perceived as an ordinary brand. Later on management worked on Premium pricing strategy to make its positing and perception better in the market. Placement and distribution: Companys distribution was entirely based on licensing and company owned stores, initially it was following Exclusive distribution strategy, then it moved to extensive distribution strategy which ruined the brand image later on they went for selective distribution strategy and made strong control on licensing and distribution. Promotion: In initial days promotion was the biggest issue company positioned itself as the premium product and advertised by using the selective media in the beginning. Later on when the company went global it faced many issues in its promotion , media selection was not proper in other companies which ruined the brand image, later with Rose Bravo and its new team more promotional activities were carried out. They hired new photographer, new agency and new media team; they launched new campaign and advertised in good magazines. They endorsed their products through several means. Celebrity endorsement was one way. They changed Company name and logo to give it a novel effect and made it innovative by changing its packaging. Environmental Analysis It is evaluation of the probable impacts of external and internal forces and conditions and their effect on the survival and growth of the company, so there are numerous factors that affected the companies positioning and branding lets discuss all of the factors in detail along with companies competitive advantage and Unique selling proposition. BCG Matrix According to the BCG matrix the product was in question mark stage in Asian countries as the market share is low because of bad economic condition, in some countries it was a Cash Cow and in UK and US this brand is proved to be Star with the high market share and high growth potential. Porters Five Forces: Porters five forces in this case can evaluate Burberrys position in the market as compared to its competitors, suppliers and customers. Suppliers Bargaining Power: It was a British based company and it was into production of its own fabric so in its case suppliers power was not the major issue. Initially it was not facing any problem and there was consistency in its suppliers and it continued in the later years as well. So we can say that in this case Suppliers power was very low. Customers Bargaining Power: Customers bargaining power was also low in this case because the product was standardized and it was a premium brand with premium quality so customer had lesser bargaining power. Substitutes: Substitutes were the basic threat for the company as there were numerous products in the market that can replace the use of Burberrys products but its breathable cloth was the best one still they had to make their products outclass to combat the threat of substitutes by positioning their product as those which simply have no comparison. Rivalry: Rivalry and competition was strong. Foreign and Local companies were striving for share. Numerous brands were there in the markets which were offering the same products. And pirated products made more problems in Asia and other countries where there are lesser laws on pirating Entrants: The barriers to entry were very low as any company can jump into the line of fabric as the initial cost is very low but competing with a brand like Burberry was the basic concern for the companies. Rivalry Intense competition (High) Competitive Advantage: Companys competitive advantage was its patterns, styles originality quality, Symbol of royalty, luxury and durability. Company was in the business for more than hundred years and it had gone through many hard times but it tried to regain its competitive advantage and its originality till the end. The companies motive was to provide functionality along with class,, it tried to meet customer expectations till the present date. PEST Analysis: Political environment Political conditions did not have any impact on company standing as the policies of trade are seemingly pro-trade and there is no single evidence of political disturbance. Economic environment: Economic Condition was not very suitable for the company as this era was the era of recession so the company faced many points to take proper strategic decisions. It went thorough public offering and was being acquired by shipping company to sustain the business. Social environment Social environment was very good because people were more convenience and fashion oriented and they wanted innovation and stylish fabric which could also serve their functional need. Technological environment Company went through numerous technological changes by devising new ways of production of fabrics and efficient plants. SWOT Analysis: Strength, weaknesses, opportunities and threats we have identified from the case are given below. Strengths: Companies basic strength was it standing and its fame people used to trust the brand, it was more than 150 years old brand having extensive product line, its premium quality and trust it built up in years was its strength. Its functional fabric was its excellence. Weaknesses: The weaknesses of the brand are its perception. It was perceived as a conservative brand having old customers and no innovation, its price and distribution inconsistency made more problems . Its image was eroding. Marketing plan and positioning was up-to-the mark. Opportunities: They have heritage and strong brand association. They can invent new product lines. They have capital so they can start with new products and can cater the needs of several markets. Global dealing with proper licensing was the biggest opportunity. Threats: The biggest threat for the company was the wrong strategic move, company had to compete in the market as many brands were in the marketing offering the same products . Corporate Strategy Ownership: Company had a single retail store in the beginning, then it went through the process of licensing and to Mitsui and Sanyo in Japan, then in went to Public offerings and global stores and distributions through wholesalers and retailers in year 1970, In year 1990 it took extensive licensing which proved to be damaging and later on after the change in management they made this licensing policy very aligned to the company policy. Now the company has 3162 wholesales, 434 departmental stores, 2728 specialty stores and its planning to have market extension in coming decade as well. Target Market and Positioning Strategy: Initially they targeted all age groups who belonged to all occupation groups, then with the deterioration of the brand they left with the age group which was above 40 so company took strategic move and became fashion oriented to target the younger segment along with the old age people. Positioning strategy of the product was very good in the initially days , it was positioned as a premium brand and the brand of the adventurous people later on with its extension and weak licensing policies it went through numerous problems. It was endorsed thorough the adventurous people initially then its perception of quality and consistency went bad and later on with the change of management it was positioned as the product of sporty people. Extensive Research and Development: It is evident from the success of the brand that Burberry has had a very strong Research and Development (RD) in the past. The higher management should ensure that before the launch of a new product in the market the marketing department is fully aware of the market the brand intends to target in order to get the wanted response from the customers. It is very important to keep the image of Burberry as a luxurious brand intact. Suggestions: In order to address the problems faced by Burberry for launching new products and brand in the market, the company should use the following strategies: 1. Brand Extension Strategy: Burberry has now become a leading brand in the market. Burberry should make use of its Brand Name in order to develop an acceptance for the new and the upcoming products in the market. This would help Burberry to increase the Brand Equity. Burberry being a successful brand carries with it a very strong image with which the Burberry customers are highly associated. Benefits of using Brand Extension Strategy: There are a number of benefits attached to using the brand extension strategy which include the following: Use of Burberry as the brand name will help the new products save a lot of time that they would otherwise take to establish in the market. It would help the company to save the expenses of extensive advertising in case of new products. The customers perception of Burberry will help the new product to get easy attention from the existing customer base as well as the new customer. Risks associated in Using Brand Extension Strategy: Along with a number of benefits of using the brand extension strategy there are also a number of risks that are to be kept in mind while using this strategy. The risks include: A wrong use of the Brand Extension Strategy can affect the Image of Burberry negatively. Poor communication for the promotion of the new product or the brand can harm the Brand Equity of Burberry. 2. Stick to the Burberry Check Brand Identity: Burberry should not deviate from the check since it is the brands identity. The Burberry brand is recognized easily due to the check pattern. The customers strongly associate the check with the brand, so if the company decides not to use the check, it might end up in a gradual decrease in the customer base. The customers perception of the brand will get affected and hence it will destabilize the brand once again. Advantages: The use of Burberry check in the upcoming and new product has certain advantages which include the following: Customers association with the brand. Easy recognition of the brand will help the new products to gain popularity in lesser time. The image that Burberry has carried over the years will automatically be transferred to the new brand. Disadvantages: The target market will remain the same. 3. Use Social Media Marketing: Social media is one of the strongest platforms for marketing now days. It has now become the hottest trend. The brands with an online existence are much popular than the ones without an online standing. Burberry should make use of the social media platform for promoting its brand. This will help the brand to: Have an easy access to its target market. Since the target market of Burberry is the upper class, hence the best way to reach them is through social media. Through social media Burberry create the image that other forms of marketing strategies cant do. The social media platforms that Burberry should use include the following: Facebook: Facebook is one of the most used social media sites with over 300 million daily users from all over the world. The fastest growing age bracket of the Facebook users includes youth and the Facebook fan page should be created which should be properly monitored. The main objective of this campaign should be to get positive maximum exposure, increase fans on official fan page and ultimately make people come to the landing pages, for ensuring a sales conversion. To make this strategy successfully, Burberry should hire an agency to manage the fan page and hence keep it active through: Facebook Activities A dedicated team should be deputed to Burberry Fan Page which should be responsible of all the fan page related activities. An effort should be put to convert fans into potential leads and eventually customers. a) Fan Page Creation The company should create a Facebook fan page and bring in fans to create a community for Burberry serving as a platform to spread out the message to all the fans. b) Fan Page Promotion Burberry can have access to more than 200million fans over Facebook which can bring in maximum users and Burberry engage them through various activities. c) Status Updates A dedicated resource should be assigned to the page for the status updates on Fan Page. Statuses can be around The latest offers Social events conducted by Burberry Fan page activities like competitions etc. d) Content Dissemination Content on behalf of Burberry should be disseminated on fan page. More interesting the content is, more chances are there that a user/fan will share it on his/her own wall which then can be viewed by their friends which leaves a viral effect. e) Competitions and Polls Competitions should be run on behalf of Burberry to engage maximum traffic on Facebook and Burberry giveaways should be given based to the winners from those competitions. This technique creates a trust among all the fans and helps enable the users to interact more. f) Face Book Advertisements Ads with a potential of high CTR (Click through Rate) should be displayed on Facebook, to attract relevant audiences on the page and increase the number of fans. This will not only help in increasing fans, but will also give the brand needed exposure. Twitter Channel: Twitter is the new trend in the social media wave and gives a more personalized look to the social campaign. In this we will be creating a twitter account by the name of the designer through which: Burberry should be tweeting on Fashion happenings through Twitter Sharing Launch Dates Provide collection details Public Relation Activities Coverage Shows should also be promoted through Twitter YouTube Channel: A You tube channel integrated with face book, should be created, which should be used to launch and make the videos viral. In this Burberry should upload the videos of various events and shows. Some other high level activities in this category are as below: Videos of Fashion shows to be uploaded. This channel should be linked with both Facebook and Twitter. Launches and Exhibitions coverage should be uploaded. Conclusion: Although Burberry has a strong standing in the market but it needs to focus on the modern ways of marketing to main its position and keep its image as a luxurious brand intact. The marketing strategies that Burberry should be using to remain in the market would be the brand extension strategy and the creation of an online presence through different media that would include Facebook, LinkedIn, Twitter and YouTube. The competition nowadays have become a major hurdle in the growth of any brand so, in order to give tough time to its competitors Burberry should increase its research and development and should bring in innovation by introducing new products and extending the existing product lines

British Identity and Literature Essay -- European Literature Identity

British Identity and Literature What does it mean to be British? Britain's national identity has evolved and transformed over the years. Through the works of Phyllis Wheatley, Aphra Ben, William Shakespeare, Daniel DeFoe, Coetzee and Caryl Phillips we have explored the different meanings and aspects of British identity. Britishness is not just confined to England (or the United Kingdom in recent times), Britishness extends far beyond the nation. Britishness is not a simple concept and is complicated by the existence of many British colonies all over the world. The colonized people of the British colonies also have claims on Britishness. So what determines if an individual is British or not? Is it one's religion? Is it the way one speaks? Is it just the difference of skin color? Is it one's appearance and dress? Is it based on citizenship? Is it one's knowledge of social norms of England? The colonized people of British colonies defied many of those above. The Britishness of these people did not just rely on their language, their appearance, their citizenship and at many times their understanding or application of social norms to their life yet their claim on Britishness, them demanding their claim on British identity is as legitimate as any. So if not on these basic characteristics, that define national identity, on what is the Britishness of the colonized people based on? An important part of the formation of British identity within the colonized people lies in their interaction with the British that came from England to colonize them. Interaction with the British mainly depended on language and the colonized individual's ability to speak English. For most their ability to learn the language depends on their master's ge... ...w claim their British idenity, yet in the beginning of the colonizing process they had to prove their Britishness. Their ability to speak the language, understand the culture and adopt the religion were all ways they could claim their Britishness. The strong influence of the British in their colonies was inevitable because if people live together, there will be interaction and that will lead to the exchange of ideas. This exchange of ideas lead to the development of a British identity among the colonized. This exchange wasn't one-sided as this interaction lead to the British discovering, understanding and sometimes adopting the ideas of the people in their colony. Yet the claim of the colonized on British identity was not considered legitimate in the colonial times and was only recognized years later when the notion of racial superiority was somewhat obliterated.

The Round, Flat, and Stock Characters of Rip Van Winkle :: Rip Van Winkle Essays

One particular criterion character effectively supports the central idea in â€Å"Rip Van Winkle† by Washington Irving. The character's type develops with the personality development throughout the story. Three types of characters: round, flat, and stock, appear in most stories. The round character displays a fully developed personality and full emotions. Flat characters, also known as supporting characters, do not develop fully or express complex emotions. A stock character, also known as a stereotype, fits an established characterization from real life or literature. With these three types of characters leading the reader through the story, the reader learns the events taking place as well as the changes in the character’s lives. The author keeps the reader informed of the changes affecting the characters throughout the narrative through style. When a character undergoes a fundamental change in nature or personality during the story, the character has dynamic style. H owever, a character without change defines a static character. Although all characters have a style and type sometimes understanding the differences appears complicated. A chart often helps establish a better understanding of character type and style.    The author uses one main character, at most, two; only the protagonist and the antagonist exist as major characters. â€Å"Rip Van Winkle†, Washington Irving uses one main character to play both the role of the protagonist and the antagonist. In paragraph three lines, six and seven, the reader meets the protagonist. â€Å"†¦a simple good-natured fellow of the name of Rip Van Winkle† In paragraphs five and nine, lines one and two, and one and four, respectively, the reader encounters the antagonist. â€Å"The great error in Rip’s composition was an insuperable aversion for all kinds of labor.† â€Å"†¦Rip would rather starve on a penny than work for a pound.† Even though, in both cases where the reader encounters Rip Van Winkle, Rip only counts as one main character. Characterization occurs when the author draws an overall picture of the characters. Characterization happens in two ways in literature, by description and personality. The auth or uses the words a story to describe a character or imply the appearance of the characters through the text of the story. Introducing the personality of the character to the reader in words give or describe the personality of the characters or the words used imply certain things about the character. The protagonist in â€Å"Rip Van Winkle† the reader first meets in paragraph three, lines seven and eight, â€Å"†¦ a simple good-natured fellow of the name of Rip Van Winkle.